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Tuesday, April 14 • 10:30am - 12:30pm
Strategic Communications Planning: Strategic Communications Planning: Determine Goals, Identify Audiences, Craft Messages, & Measure Impact - VANGUARD COMMUNICATIONS

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Conducting communications activities without a plan is a little like constructing a building without a blueprint. At best, both cases can result in expensive mistakes—at worst, an unintended disaster. Learn why communications plans are essential, the steps to create a plan, secrets for saving planning time and resources, and strategies for getting your agency on board with planning.

From formative research to success measurement, you’ll see how planning can help increase the efficiency and impact of your communications efforts, including how to:

  • Determine achievable communications goals and objectives
  • Identify and segment audiences who will increase your success
  • Create messages that increase awareness, acceptance, and action
  • Choose creative, innovative strategies that will quickly yield results
  • Measure progress and impact that drives support and investment

Brenda K. Foster, Senior Vice President
Vanguard Communications

avatar for Brenda K. Foster

Brenda K. Foster

Senior Vice President, Vanguard Communications
Brenda K. Foster, M.P.A. has spent her public relations career chipping away at the barriers to health and happiness for people and the planet. She has more than 20 years’ experience directing strategic communications for non-profits, governments, universities and foundations. As... Read More →

Tuesday April 14, 2020 10:30am - 12:30pm PDT