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Wednesday, April 15 • 2:45pm - 3:20pm
The Key to Maximizing Resources and Results : Engagement Through Videos - Vanguard Communications

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In today’s communications landscape, video is an essential public education tool, but many government communicators find creating and promoting professional, effective videos to be intimidating and expensive. In this session, you will learn why having a video strategy is essential, the steps to creating short, affordable, impactful videos, and proven methods for promoting and disseminating your video packages. This workshop will include case study examples that demonstrate how to:

  • Repurpose written content into an impactful script
  • Collect existing images and footage without expensive video shoots
  • Use low-cost tools to create web-friendly video stories
  • Employ tips to increase the reach and engagement in your video content
Kate Fink, Director
Vanguard Communications 

Tomas Harmon, Account Manager
Vanguard Communications 

avatar for Tomas Harmon

Tomas Harmon

Account Manager, Vanguard Communications
avatar for Kate Fink

Kate Fink

Director, Vanguard Communications

Wednesday April 15, 2020 2:45pm - 3:20pm PDT