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Wednesday, April 15 • 9:15am - 9:50am
Mission, Media and Message: How to Connect With Your Audiences Effectively in the Digital Space - National Transportation Safety Board

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In the digital age of electronic and social media, how you engage with those you currently serve (as well as prospective customers) needs to be modern and relevant. Creating a digital brand isn’t something that happens overnight.    

During Michael’s presentation, learn what one legacy federal government agency is doing to leverage modern tools to engage with its external customers. Also, hear how three basic principles of effective communication can empower leaders to accomplish this, including how to:

  • Educate people about the reason (or purpose) your organization exists
  • Ensure leaders’ external messages are consistent with the organization’s internal value system
  • Use modern forms of technology to maximize opportunities to make authentic connections with customers

These tools and tips will help you create a digital environment where people will not only engage with your agency – but love it.

Michael Hughes, Communications Liaison
National Transportation Safety Board 

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Michael Hughes

Communications Liaison, National Transportation Safety Board

Wednesday April 15, 2020 9:15am - 9:50am PDT