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Wednesday, April 15 • 9:50am - 10:25am
Storytelling to Create Engaging Content that Connects and Informs Your Audience - CITY OF DETROIT

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Often times people focus on their products, programs, or sales goals and lose sight of the key element that drives all of those things, people. This session will highlight elements of engaging storytelling, how to utilize your audience to tell your story and showcase examples of how we have found success with social channels in the city of Detroit.

At the end of this session, you’ll be able to:
  • Think creatively about engaging content
  • Shift from initiative/service focused to people-focused stories to yield greater results
  • Create content that connects and informs with their audience in mind
Amber Lewis, Director, Digital & Social Media

avatar for Amber Lewis

Amber Lewis

Director, Digital & Social Media, City of Detroit
As a Detroiter who stayed to be an agent in changing the narrative, Amber M. Lewis is the Director of Digital & Social Media for the city of Detroit that embodies being “Social N The City. She directs and produces content, develops and implements strategies, campaigns, and digital... Read More →

Wednesday April 15, 2020 9:50am - 10:25am PDT